Double Sales Potential with Double-Sided Business Cards
by Christopher J. Brunner
Swapping business cards is one of the most basic and common forms of
networking in the business world. With something that is so typical,
people often hand out cards blindly while not really thinking about
what the card does AFTER you hand it out.
How do your clients feel about your business card?
Put yourself in their shoes...
- Is it valuable?
- Does it solve a problem?
Take advantage of the extra real estate on the other side
Most business owners fail to utilize the backside of their business
cards. The back side is prime space to include important facts,
offers and information that help sell your company to the holder.
Including valuable offers on your business card will make it worth
holding on to.
P.T.O - How to get someone to turn over your business card
One small abbreviation added to the front of your cards could double
your success rate. P.T.O. (Please Turn Over) lets the holder know
there is something of value of the backside, and it would be in
their best interest to check it out. Alternatively, you could
include "Turn this card over for a special offer" if you have the
space for it.
Now that you have their attention, reel them in with a:
- Survey, redeemable for a free gift
- Punch card for frequent clients
- Valuable coupon
- URL to a special webpage targeting business card recipients
Research your sector to learn what marketing lingo will flip their
switch and turn them on to your company. Give them what they want!
Even if you only hand out 50 cards using this technique, you've just
created 50 opportunities for new business. Just imagine the
possibilities that would come with having 1000 highly effective
business cards in circulation.
Now that you've found the secret recipe for business card marketing success, hand those cards out wherever
and whenever you can. The more you hand out the better chance you
have of gaining another customer, and ultimately, earning more money
for yourself and your company.
Contact LB Printery today to discuss your
full color printing needs. |
