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PRINT YOUR LETTERHEAD

Use Your Magnetic Business Card to Compete

How to Beat Your Competition Outside the Phone Book with Magnetic Business Cards

by Christopher J. Brunner

What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time? Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation. It's a win-win relationship for you and the customer.

Put magnetic business cards to work for you

Almost any small business can harness the advertising power a magnetic business card holds.

This includes:
  • Pest control
  • Repairmen & Contractors
  • Veterinarians
  • Realtors
  • Food Delivery
  • Insurance agents; and
  • Hair/Nail/Tanning Salons
Hand them out at:
  • Conventions
  • Open houses
  • Tradeshows
  • Product launches; or
  • When you perform a service for the customer
You can stick magnetic business cards to fridges, filing cabinets, vending machines, appliances, cars, lockers, and just about any other metal surface making these cards one of the most versatile marketing tools available.

The advantage of convenience

When your clients place your magnet, you instantly have an advantage over the competition. Now, all the client has to do is pick up the phone and call when they need you. They will appreciate the fact that they didn't have to spend countless minutes or hours flipping through the yellow pages trying to pick one company to fulfill their needs. With their satisfaction comes repeat and referral business for you. It's a snowball effect that can't be beat!

On my fridge, you'll find magnets from Domino's and Papa John's pizza, a heating and air specialist, a massage therapist, a neighborhood veterinarian, as well as the nail salon my wife goes to. I have no idea when these magnets were placed there. All I know is that they don't move from the prominent spots they were placed months or years ago.

Creating magnetized business cards

Now that you've learned of the positive effects that magnetic business cards can have on your company, what's the best way to obtain them?

Option #1: Buy stick-on magnets and attach them to the back your current business cards

You can buy magnets of various shapes and sizes at your local craft store at a relatively cheap price. Take a hot-glue gun and glue the magnets at each corner on the back of the cards. The upside is that this is a cheap and easy method of creating magnetized business cards. The downside is that it can be a very time consuming process to attach the magnets and the end result usually looks less than professional.

Option #2: Buy magnetized business card stock from your local office supply store and print them yourself on an inkjet printer.

Avery is a popular brand that offers these types of do-it-yourself inkjet cards. With these, you print out your card design multiple times on a sheet of paper that already has a full magnetic backside. There is less work involved in creating them; however, magnetic paper can be costly.

Another downside to this method is that inkjet printers don't print well on magnetized card stock because the paper surface is so thin. The ink from your printer will tend to glob on the surface once the paper is saturated making your cards sticky with the possibility of staining clothes and hands. Inkjet printer ink cartridges aren't cheap either, so be sure to figure that into your costs as well.

Using this method, you will end up paying the same, if not more, than the next option...

Option #3: Have your cards printed by a professional magnetic business card printer

While you may pay slightly more money for this method, taking this route will save you time and earn much more business in the long run. Your magnets will be printed on glossy, full sheet, magnetized card stock paper specially formulated for high-resolution press printing. Your magnets will look and feel professional to your customers, and will have a better chance of getting placed in a prominent spot on the fridge or file cabinet.

With recent breakthroughs in online printing technology, you can design or upload your full color magnetic business cards online and have them printed for less than it would cost to print on your inkjet.

Take advantage of the marketing power of magnetic business cards today.

Contact LB Printery today to discuss your full color printing needs.

Business Card Pricing

Free Business Cards... But At What Cost?

The Basics of Business Card Marketing

How to Organize Business Cards for Effective Contact Management

8 Ways to Use Business Cards to Network and Market Your Business

5 Ideas for Keeping Business Cards Handy

Exchanging Business Cards: Do's and Dont's of Business Introductions

How to Mind Your Business Card Manners for Swapping Success

How to Add Value to Your Business Cards

Power Words for Business Cards

Alternative Uses for Business Cards

How to Beat Your Competition Outside the Phone Book with Magnetic Business Cards

How to Choose Photos, Logos and Graphics for Your Business Cards

8 Reasons Why People Retain Business Cards... How to Get Them to Keep Yours

Double Sales Potential with Double-Sided Business Cards

 

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